LinkShrinks Blog
UTM Parameters vs Short Links
Learn when to use UTMs, short links, or both together in the same campaign.
June 11, 2026 · 3 min read
UTMs label traffic inside Google Analytics on the destination site. Short links measure clicks at the redirect layer and improve shareability.
Many teams combine both: a short link that redirects to a long URL already tagged with UTMs.
Try LinkShrinks
Shorten your next link for free or upgrade to Premium for custom paths, QR codes, bulk shortening, and click analytics.